History of the AWA Championship

I’ve covered a few titles that spun off of the NWA World Heavyweight Championship (WWE, WCW, ECW, TNA), but the American Wrestling Association is a very special case of a championship branching off from the NWA. It’s special because Verne Gagne, a guy who made a ton of money wrestling in the Midwest, basically showed himself to be a major dork and mark for himself in how he started his own championship. 

In the late ‘50s, he was said by some to be recognized as NWA World Heavyweight Champion because he beat a guy who had a fake win over NWA Champion Lou Thesz. Three months later Gagne dropped that phantom title. But in 1960, Gagne established the American Wrestling Association and said that Pat O’Connor, the NWA Champ at the time, was his champion. He said that O’Connor had 90 days to defend his title, and when that didn’t happen because of course it didn’t, Gagne made himself champion. 

The title was active for thirty years. It seems unlikely to me that the first twenty years of title changes were ever filmed, but starting in 1980 that changes. Footage not only exists but is quite accessible. So here’s a quick rundown of the title changes from 1960-1980. 

Gagne spent the AWA’s first four years dropping the title only to win it right back. Gene Kinisky beat him in ‘61 and held it for a month. Mr M beat him in ‘62 and held it for seven months. The Crusher and Fritz Von Erich both won it in ‘63 but each only held it for a couple weeks. Mad Dog Vachon won it in ‘64 and held it for two weeks as well. Vachon won it a second time later in the year and held it for seven months. He lost it to Mighty Igor Vodic but won it back a week later. The Crusher won it in August of ‘65 but Vachon got it back before the year was out. Dick the Bruiser won it in ‘66 but Vachon got it back in a week. Gagne got it back in ‘67. Dr. X won it in ‘68 but Gagne won it back two weeks later. Gagne held it for seven years before losing it to Nick Bockwinkel in ‘75. And now we’re caught up.

July 18, 1980 – Chicago, Illinois

Verne Gagne def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
From SuperBowl VI. At least that’s what Mean Gene Okerlund claimed this show was called on the Classic Wrestling DVD he did commentary on. The reproduction of this match is odd. It’s shown almost entirely from the hard cam, but there are seven minutes of footage missing. Some of that is supplemented a bit by a ringside camera, but the image is so underexposed it’s hard to see what’s happening in the few seconds they cut to it. Gagne caught Bockwinkel in a sleeper hold for the win at 15:47 shown of 22:06 to win his tenth title. For a guy at the end of a thirty-year career, Gagne moved around well enough. There was a lot of arm work by Gagne in the beginning that Bockwinkel shrugged off halfway through, though Gagne did a solid leg sell job near the end. Gagne held the title for ten months and then “retired”. Bockwinkel was awarded the title after that. This is what happens when you start a promotion as a vanity project and don’t want to put anyone over on your way out. ***

August 29, 1982 – St. Paul, Minnesota

Otto Wanz def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
I have no idea how submissions worked in AWA, because when Wanz put Bockwinkel in an armbar and Bockwinkel got to the ropes, the referee kicked the champ away from the ropes. And then a minute later there was a rope break. What was that? This was all Wanz, as he got to do his, “I’m a big guy who can do stuff a big guy can’t do,” shtick for the whole match. It was fun to start, but turned into laying around on the mat in the second half. Wanz countered a piledriver to a pin for the win at 14:32 shown of 16:39. Bockwinkel won the title back about a month later in a match I can’t find from Chicago. **¾ 

February 23, 1984 – Tokyo, Japan

Jumbo Tsuruta def. Nick Bockwinkel {AWA World Heavyweight Championship vs. NWA International Heavyweight Championship Match}
From AJPW’s Excite Series. After failing to move the belt to Hogan and then losing him to WWE, the AWA decides to send the belt to Japan for three months. This is the kind of bonehead thinking you see in post-2000 second-tier companies like TNA and ROH. It’s fun for their hardcore fans, but casual fans want to see the most popular wrestler winning matches in his home company. From All Japan’s vantage, this did a lot to establish Tsuruta as a draw. But from the AWA’s it’s kind of baffling that that Bockwinkel’s 500 day reign ended this way (minus a Jerry Lawler nonsense booking blip in late ‘82). Terry Funk was the referee in a ridiculous outfit. This was a very ‘70s style match with 25 minutes of mat wrestling followed by a few suplexes and strikes. Funk got bumped to the floor and then clowned around out there, throwing himself upside down over the barricade after the fact. That looked so dumb. Joe Higuchi took Funk’s place for a minute, and then Funk ran in to count the pin (with Hugichi’s help) when Tsuruta hit the back suplex at 31:50. It looked like they were gearing up for a screwy bit where each ref had a different call, but they didn’t go that way. ***

May 13, 1984 – St. Paul, Minnesota

Rick Martel def. Jumbo Tsuruta {AWA World Heavyweight Championship Match}
Tsuruta’s NWA International title wasn’t on the line here. You’ve gotta love the fact that All Japan matches broadcast are so readily available on YouTube, because they aired this match and I’m sure it’d be nowhere on earth if not for that. On the one hand, they work a headlock spot for five straight minutes and find different ways to keep it interesting. On the other hand, by tomorrow that’s all I’ll remember about this match. The rest of this was the same style of wrestling as Tsuruta’s title win. It’s pretty clear that a big part of AWA going under wasn’t just bad decisions, but a style that wasn’t evolving. The ref got bumped and was slow to count after Tsuruta hit the back suplex. Then Martel hit a crossbody for the win at 22:24. ***

December 29, 1985 – East Rutherford, New Jersey

Stan Hansen def. Rick Martel {AWA World Heavyweight Championship Match}
This was pretty good. Hansen gave up a lot more to Martel than I was expecting. The finish was especially great. Hansen put on a Boston Crab in the corner, which meant Martel couldn’t get to the ropes or power out. Every time he tried to power out, Hansen would use the turnbuckle to block it. It buried the referee, but it made for a fun heel win. Martel quit at 9:18 shown of 14:01. Hansen held the title for half a year, but bailed on the AWA and was stripped of the title. I covered the situation here, but long story short he supposedly destroyed the title belt and AWA had to go back to the previous design. Bockwinkel was awarded the title by forfeit. ***¼ 

May 2, 1987 – San Francisco, California

Curt Hennig def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
From SuperClash II. The extent to which the Cow Palace was empty here had to be embarrassing as hell. Before the match, Larry Zbyszko came out and demanded a match against the winner. This was quite the hard-fought match! I think it helped that one of the turnbuckles got shaken loose, because every time one of the guys was whipped against it it sounded like they collided with the force of a car crash. In the end, Zbyszko mozied over to Hennig and handed him a foreign object, which Hennig used to knock out Bockwinkel at 23:32. ***½ 

May 9, 1988 – Memphis, Tennessee

Jerry Lawler def. Curt Hennig {AWA World Heavyweight Championship Match}
From a Continental Wrestling Association (Mid-South) show. Lawler had promised to quit the territory and retire if he lost here. There were intense moments here, like when Lawler got busted open and Hennig viciously went after the cut. But for the most part it was a lot of dull headlockery. Lawler got the win at 24:27 when he catapulted Hennig into the turnbuckle for the champ’s one oversell. Lawler held the title for seven months. Then he had an infamous match against Kerry Von Erich at the disastrous SuperClash III, for which he said he was never paid. So he stopped showing up to AWA shows and was stripped of the title. Like Hansen before him, he also kept the belt. **¾ 

February 7, 1989 – St. Paul, Minnesota

Larry Zbyszko def. Akio Sato, Col. DeBeers, Derrick Dukes, Greg Gagne, Ken Patera, Manny Fernandez, Mike Enos, Mike George, Pat Tanaka, Paul Diamond, Ricky Rice, Sgt. Slaughter, Steve Ray, Tommy Jammer, Tom Zenk, Wahoo McDaniel, and Wayne Bloom {AWA World Heavyweight Championship Battle Royal}
Yeah, the son in law of the promoter probably won’t stay home with your title, even if you stiff him on a paycheck. I was pretty disappointed to see that Ray was in no way, shape, or form Stevie Ray. This was promoted as the first battle royal for a world title, which I guess could be true since it was pre-1992. But there’s definitely a reason this wasn’t and still isn’t a popular move. A lot of the match, like most battle royals, was punches and kicks and people being eliminated off-camera. They started focusing when it got down to six people, Gagne, Zbyszko, DeBeers, Slaughter, and Tanaka. Gagne went out first, then Tanaka, then DeBeers. DeBeers helped Zbyszko eliminate Slaughter. A referee got into the ring because pins counted when it got to Zenk and Zbyszko. But so did going over the top, which is what happened when Zenk went for a crossbody and Zbyszko tossed him out at 15:40. A ref bump in a battle royal (yeah, that happened) is really dumb, and most of this was butt mud junior. *½ 

February 10, 1990 – Tokyo, Japan

Masa Saito def. Larry Zbyszko {AWA World Heavyweight Championship Match}
From NJPW Super Fight. Zbyszko is on commentary for the AWA airing of the match and he’s pretty funny. He complains about the opening of the match being cut and claims that he was dominant during that stretch. The match isn’t worth much in terms of action, and so much of it is cut out, but this is definitely worth searching out to hear Zbyszko melt down on commentary as he’s forced to watch himself lose. Saito hit the Saito Suplex and got a roll up for the win at 5:35 shown of 14:29. **

April 8, 1990 – St. Paul, Minnesota

Larry Zbyszko def. Masa Saito {AWA World Heavyweight Championship Match}
From SuperClash 4. This company was so done by this point that this doesn’t even have commentary. Though it reportedly drew a higher crowd than SuperClash 3, I’m pretty sure it never aired anywhere. The whole match is hard cam footage. Nick Bockwinkel is the referee. This match is a major bore, filled with chinlocks and performed in front of a dead crowd. Saito hits a Saito Suplex near the end and Zbyszko kicks out meekly. Saito hits another, but his own shoulders are down so when Zbyszko kicks out he wins the title at 16:01. It’s the kind of finish that would have worked really well if they’d had a balls-to-the-wall match leading up to it, but they did not. The ring announcer also called Saito the winner of the match, so that made the whole thing look like amateur hour. *¾ 

Not long after this, Gagne runs into enough money trouble to put the company to rest. The quality of the show, which really wasn’t on par with what the WWF or the NWA/WCW was doing at the time, depleted in a major way after the company’s big star exoduses. This set of matches wound up being Bockwinkel losing the title a lot because he frequently became champion without winning the title. It also wound up being a crazy amount of ref bumps. If you’re curious what a wrestling company from the pre-TV days would look like on TV, seek some of this stuff out. Verne Gagne gets a lot of credit for training and cultivating some of the biggest wrestling stars of the ’80s and early ’90s, so it’s worth a glance for that alone. There’s a decent chunk of it on the WWE Network and plenty on YouTube.

Fun little addendum: In 1996, Gagne’s distant relative Dale Gagner started a promotion called AWA Superstars of Wrestling and licensed the brand name in Minnesota. In 2005, AWA SoW started a working relationship with Pro Wrestling Zero1, and their championship began being defended pretty much exclusively in Japan. That relationship ended after two years, but Zero1 continued to use the title as their own World Championship belt because WWE sued AWA SoW out of using the AWA brand as they didn’t get the license to use it on a federal level. They changed their name to Wrestling Superstars Live, and the AWA title belt continues to be used by Zero1 to this day. I want to review that title lineage too (Zero1, not the AWA offshoot) but I’ve found it difficult to locate many of the title change matches.