I’ve covered a few titles that spun off of the NWA World Heavyweight Championship (WWE, WCW, ECW, TNA), but the American Wrestling Association is a very special case of a championship branching off from the NWA. It’s special because Verne Gagne, a guy who made a ton of money wrestling in the Midwest, basically showed himself to be a major dork and mark for himself in how he started his own championship.
In the late ‘50s, he was said by some to be recognized as NWA World Heavyweight Champion because he beat a guy who had a fake win over NWA Champion Lou Thesz. Three months later Gagne dropped that phantom title. But in 1960, Gagne established the American Wrestling Association and said that Pat O’Connor, the NWA Champ at the time, was his champion. He said that O’Connor had 90 days to defend his title, and when that didn’t happen because of course it didn’t, Gagne made himself champion.
The title was active for thirty years. It seems unlikely to me that the first twenty years of title changes were ever filmed, but starting in 1980 that changes. Footage not only exists but is quite accessible. So here’s a quick rundown of the title changes from 1960-1980.
Gagne spent the AWA’s first four years dropping the title only to win it right back. Gene Kinisky beat him in ‘61 and held it for a month. Mr M beat him in ‘62 and held it for seven months. The Crusher and Fritz Von Erich both won it in ‘63 but each only held it for a couple weeks. Mad Dog Vachon won it in ‘64 and held it for two weeks as well. Vachon won it a second time later in the year and held it for seven months. He lost it to Mighty Igor Vodic but won it back a week later. The Crusher won it in August of ‘65 but Vachon got it back before the year was out. Dick the Bruiser won it in ‘66 but Vachon got it back in a week. Gagne got it back in ‘67. Dr. X won it in ‘68 but Gagne won it back two weeks later. Gagne held it for seven years before losing it to Nick Bockwinkel in ‘75. And now we’re caught up.
July 18, 1980 – Chicago, Illinois
Verne Gagne def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
From SuperBowl VI. At least that’s what Mean Gene Okerlund claimed this show was called on the Classic Wrestling DVD he did commentary on. The reproduction of this match is odd. It’s shown almost entirely from the hard cam, but there are seven minutes of footage missing. Some of that is supplemented a bit by a ringside camera, but the image is so underexposed it’s hard to see what’s happening in the few seconds they cut to it. Gagne caught Bockwinkel in a sleeper hold for the win at 15:47 shown of 22:06 to win his tenth title. For a guy at the end of a thirty-year career, Gagne moved around well enough. There was a lot of arm work by Gagne in the beginning that Bockwinkel shrugged off halfway through, though Gagne did a solid leg sell job near the end. Gagne held the title for ten months and then “retired”. Bockwinkel was awarded the title after that. This is what happens when you start a promotion as a vanity project and don’t want to put anyone over on your way out. ***
August 29, 1982 – St. Paul, Minnesota
Otto Wanz def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
I have no idea how submissions worked in AWA, because when Wanz put Bockwinkel in an armbar and Bockwinkel got to the ropes, the referee kicked the champ away from the ropes. And then a minute later there was a rope break. What was that? This was all Wanz, as he got to do his, “I’m a big guy who can do stuff a big guy can’t do,” shtick for the whole match. It was fun to start, but turned into laying around on the mat in the second half. Wanz countered a piledriver to a pin for the win at 14:32 shown of 16:39. Bockwinkel won the title back about a month later in a match I can’t find from Chicago. **¾
February 23, 1984 – Tokyo, Japan
Jumbo Tsuruta def. Nick Bockwinkel {AWA World Heavyweight Championship vs. NWA International Heavyweight Championship Match}
From AJPW’s Excite Series.
After failing to move the belt to Hogan
and then losing him to WWE, the AWA decides to send the belt to Japan for three months. This is the kind of bonehead thinking you see in post-2000 second-tier companies like TNA and ROH. It’s fun for their hardcore fans, but casual fans want to see the most popular wrestler winning matches in his home company. From All Japan’s vantage, this did a lot to establish Tsuruta as a draw. But from the AWA’s it’s kind of baffling that that Bockwinkel’s 500 day reign ended this way (minus a Jerry Lawler nonsense booking blip in late ‘82). Terry Funk was the referee in a ridiculous outfit. This was a very ‘70s style match with 25 minutes of mat wrestling followed by a few suplexes and strikes. Funk got bumped to the floor and then clowned around out there, throwing himself upside down over the barricade after the fact. That looked so dumb. Joe Higuchi took Funk’s place for a minute, and then Funk ran in to count the pin (with Hugichi’s help) when Tsuruta hit the back suplex at 31:50. It looked like they were gearing up for a screwy bit where each ref had a different call, but they didn’t go that way. ***
May 13, 1984 – St. Paul, Minnesota
Rick Martel def. Jumbo Tsuruta {AWA World Heavyweight Championship Match}
Tsuruta’s NWA International title wasn’t on the line here. You’ve gotta love the fact that All Japan matches broadcast are so readily available on YouTube, because they aired this match and I’m sure it’d be nowhere on earth if not for that. On the one hand, they work a headlock spot for five straight minutes and find different ways to keep it interesting. On the other hand, by tomorrow that’s all I’ll remember about this match. The rest of this was the same style of wrestling as Tsuruta’s title win. It’s pretty clear that a big part of AWA going under wasn’t just bad decisions, but a style that wasn’t evolving. The ref got bumped and was slow to count after Tsuruta hit the back suplex. Then Martel hit a crossbody for the win at 22:24. ***
December 29, 1985 – East Rutherford, New Jersey
Stan Hansen def. Rick Martel {AWA World Heavyweight Championship Match}
This was pretty good. Hansen gave up a lot more to Martel than I was expecting. The finish was especially great. Hansen put on a Boston Crab in the corner, which meant Martel couldn’t get to the ropes or power out. Every time he tried to power out, Hansen would use the turnbuckle to block it. It buried the referee, but it made for a fun heel win. Martel quit at 9:18 shown of 14:01. Hansen held the title for half a year, but bailed on the AWA and was stripped of the title. I covered the situation here, but long story short he supposedly destroyed the title belt and AWA had to go back to the previous design. Bockwinkel was awarded the title by forfeit. ***¼
May 2, 1987 – San Francisco, California
Curt Hennig def. Nick Bockwinkel {AWA World Heavyweight Championship Match}
From SuperClash II. The extent to which the Cow Palace was empty here had to be embarrassing as hell. Before the match, Larry Zbyszko came out and demanded a match against the winner. This was quite the hard-fought match! I think it helped that one of the turnbuckles got shaken loose, because every time one of the guys was whipped against it it sounded like they collided with the force of a car crash. In the end, Zbyszko mozied over to Hennig and handed him a foreign object, which Hennig used to knock out Bockwinkel at 23:32. ***½
May 9, 1988 – Memphis, Tennessee
Jerry Lawler def. Curt Hennig {AWA World Heavyweight Championship Match}
From a Continental Wrestling Association (Mid-South) show. Lawler had promised to quit the territory and retire if he lost here. There were intense moments here, like when Lawler got busted open and Hennig viciously went after the cut. But for the most part it was a lot of dull headlockery. Lawler got the win at 24:27 when he catapulted Hennig into the turnbuckle for the champ’s one oversell. Lawler held the title for seven months. Then he had an infamous match against Kerry Von Erich at the disastrous SuperClash III, for which he said he was never paid. So he stopped showing up to AWA shows and was stripped of the title. Like Hansen before him, he also kept the belt. **¾
February 7, 1989 – St. Paul, Minnesota
Larry Zbyszko def. Akio Sato, Col. DeBeers, Derrick Dukes, Greg Gagne, Ken Patera, Manny Fernandez, Mike Enos, Mike George, Pat Tanaka, Paul Diamond, Ricky Rice, Sgt. Slaughter, Steve Ray, Tommy Jammer, Tom Zenk, Wahoo McDaniel, and Wayne Bloom {AWA World Heavyweight Championship Battle Royal}
Yeah, the son in law of the promoter probably won’t stay home with your title, even if you stiff him on a paycheck. I was pretty disappointed to see that Ray was in no way, shape, or form Stevie Ray. This was promoted as the first battle royal for a world title, which I guess could be true since it was pre-1992. But there’s definitely a reason this wasn’t and still isn’t a popular move. A lot of the match, like most battle royals, was punches and kicks and people being eliminated off-camera. They started focusing when it got down to six people, Gagne, Zbyszko, DeBeers, Slaughter, and Tanaka. Gagne went out first, then Tanaka, then DeBeers. DeBeers helped Zbyszko eliminate Slaughter. A referee got into the ring because pins counted when it got to Zenk and Zbyszko. But so did going over the top, which is what happened when Zenk went for a crossbody and Zbyszko tossed him out at 15:40. A ref bump in a battle royal (yeah, that happened) is really dumb, and most of this was butt mud junior. *½
February 10, 1990 – Tokyo, Japan
Masa Saito def. Larry Zbyszko {AWA World Heavyweight Championship Match}
From NJPW Super Fight. Zbyszko is on commentary for the AWA airing of the match and he’s pretty funny. He complains about the opening of the match being cut and claims that he was dominant during that stretch. The match isn’t worth much in terms of action, and so much of it is cut out, but this is definitely worth searching out to hear Zbyszko melt down on commentary as he’s forced to watch himself lose. Saito hit the Saito Suplex and got a roll up for the win at 5:35 shown of 14:29. **
April 8, 1990 – St. Paul, Minnesota
Larry Zbyszko def. Masa Saito {AWA World Heavyweight Championship Match}
From SuperClash 4. This company was so done by this point that this doesn’t even have commentary. Though it reportedly drew a higher crowd than SuperClash 3, I’m pretty sure it never aired anywhere. The whole match is hard cam footage. Nick Bockwinkel is the referee. This match is a major bore, filled with chinlocks and performed in front of a dead crowd. Saito hits a Saito Suplex near the end and Zbyszko kicks out meekly. Saito hits another, but his own shoulders are down so when Zbyszko kicks out he wins the title at 16:01. It’s the kind of finish that would have worked really well if they’d had a balls-to-the-wall match leading up to it, but they did not. The ring announcer also called Saito the winner of the match, so that made the whole thing look like amateur hour. *¾
Not long after this, Gagne runs into enough money trouble to put the company to rest. The quality of the show, which really wasn’t on par with what the WWF or the NWA/WCW was doing at the time, depleted in a major way after the company’s big star exoduses. This set of matches wound up being Bockwinkel losing the title a lot because he frequently became champion without winning the title. It also wound up being a crazy amount of ref bumps. If you’re curious what a wrestling company from the pre-TV days would look like on TV, seek some of this stuff out. Verne Gagne gets a lot of credit for training and cultivating some of the biggest wrestling stars of the ’80s and early ’90s, so it’s worth a glance for that alone. There’s a decent chunk of it on the WWE Network and plenty on YouTube.
Fun little addendum: In 1996, Gagne’s distant relative Dale Gagner started a promotion called AWA Superstars of Wrestling and licensed the brand name in Minnesota. In 2005, AWA SoW started a working relationship with Pro Wrestling Zero1, and their championship began being defended pretty much exclusively in Japan. That relationship ended after two years, but Zero1 continued to use the title as their own World Championship belt because WWE sued AWA SoW out of using the AWA brand as they didn’t get the license to use it on a federal level. They changed their name to Wrestling Superstars Live, and the AWA title belt continues to be used by Zero1 to this day. I want to review that title lineage too (Zero1, not the AWA offshoot) but I’ve found it difficult to locate many of the title change matches.
From Diamond Ring Kensuke Office Changes. They emphasize that Nakajima beat Dragon Gate wrestler Kenichiro Arai
From Dynamite 131. This is a qualifying match for the Owen Hart Foundation tournament. Joe debuted at ROH Supercard of Honor, saving Jonathan Gresham from Jay Lethal (whose soul searching apparently led him to turn heel) & Sonjay Dutt after the main event. And now that ROH and AEW are the same thing, that seems worth mentioning. Caster’s pre-match rap was cute. This was real squashy, with Joe needing only two minutes to put Caster down with the Muscle Buster at 2:52. Lethal & Dutt pop up on the big screens and Lethal says he’d been trying to get a hold of Joe during his difficult soul searching time, and Joe never picked up. They have a present for Joe next week. N/A
From Dynamite 132. Jay Lethal & Sonjay Dutt were in the front row cheering on Joe. Sarcastically, probably, as they brawled with Joe at ROH Supercard of Honor XV.
From Rampage 39.
From Dynamite 137.
From Dynamite 138. This is a
From Double or Nothing.
From PWF York Cougar Football Fundraiser. I didn't know that this match happened until over a month after the fact. This started out as a non-title match, but we'll get to why I've listed it as a title match in a moment. FTR have Mick Foley in their corner while their opponents have Bill Behrens. I’ve never actually seen Behrens do an on-camera gig before. He's holding a tennis racket, presumably as an Umaga to Jim Cornette. But it's confusing because there was actually a tennis player named Bill Behrens. They announce this match as having a 20-minute time limit. Only 11 minutes in, they say there are three minutes remaining. Until then, this was as run-of-the-mill as a modern FTR match gets. But the announcement snapped everyone out of their heat-on-Wheeler funk and forced them to go for desperate pins. They announce ten seconds remaining a couple of times, but no one can get the roll up pin they're looking for. The 20-minute time limit expires at 1
From NXT UK 183. McGuinness started by essentially saying that Fraser is going to pee or poo himself during the match. Unnecessary. Had Shawn Michaels been game to have a good match against Vader, this is what it would have looked like. Actually, a more appropriate and modern analogue is Brock Lesnar vs. Seth Rollins from SummerSlam. Much like that match, Frazer used quick strikes and avoided his larger opponent’s signature big move to stay alive. Here it was the powerbomb whereas there it was suplexes. Here, Frazer also successfully damaged WALTER’s knee, which slowed the big man down and made it hard for WALTER to hit the powerbomb. Unfortunately for Frazer, WALTER was able to bide his time and clothesline Frazer’s legs out from under him. An inevitable powerbomb followed and won the match for WALTER at 14:02. I hate to say this because I’m happy that he’s healthier, but the way WALTER has slimmed down has taken some of the magic away from his aura. At least for me it has. That said, dude can clearly still go as well as ever in the ring. ****
From NXT 659. Strong was feeling it here, which is thanks in large part to the crowd being maniacally loud from the get go I’m sure. His whole game was fast and devastating stick and move attacks. That worked pretty well, as WALTER was dazed from time to time. But as with all good WALTER matches (which is pretty much all WALTER matches), everything WALTER does is devastating here so it takes very little for him to take back control. And eventually he did just that and hit the powerbomb for the win at 9:46 (shown of 12:18). After the match, WALTER gets on the microphone and says that his name is Gunther now. I did not think WALTER would be a victim of the renaming curse this far into his run. What will they rename Strong?! ***¾
From NXT UK 185. Andy Shepherd helpfully announces from inside the ring that the reason for the stipulation is that the feud has gotten so violent that it wouldn’t be safe to have fans around. Devlin says during the match that it’s because he thinks Dragunov could only muster the energy to win if he had the crowd behind him. I like that explanation a lot more. The only real reason I could think of to do this without fans is that there was a scheduling conflict with one of the wrestlers for the regular TV taping date and they needed to get this thing filmed. We just had such a long stretch of empty arena NXT UK episodes that I can’t imagine anyone was dying to get another taste of it. This aired the day after Adam Cole vs. Orange Cassidy in a match that was also no disqualification and falls count anywhere, and this served up everything I felt was missing from that match. Now you might say, “Brad, Cassidy is not the same kind of character as Devlin or Dragunov, how could you expect the same level of violence or intensity?” To that I say, when Cassidy started his match by breaking his own sunglasses and rapidly punching Cole, he was indicating that level of violence and/or intensity. And instead the match was mostly wacky. Anyway, this was not wacky. It was stiff and intense and featured weapons that made sense and spots the didn’t take forever to set up. Dragunov got in trouble when his eye injury acted up. Devlin took control and beat the crap out of him. I wasn’t wild about how meek Dragunov was when Devlin was zip tying his hands, but I did like that in the end it turned out to be an error on Devlin’s part anyway because Dragunov’s finisher requires no hands. And indeed, a bound Dragunov jumped off the steel steps (which had been brought into the ring) and hit the Torpedo Moskau on Devlin for the win at 21:43. NXT UK is still sneaking in these dope matches that no one is watching. Y’all should watch them. ****¼
From AAA Triplemania Regia. FTR come out with Vickie Guerrero. This was supposed to be explained at an earlier AAA taping but FTR and Guerrero all missed them. AAA is notorious for having this kind of luck/being incompetent lately. FTR is also wearing Eddie Guerrero tribute tights, with American flags on one side and flames on the other, I suppose to pay homage to his Gringos Locos and Latino Heat gimmicks. This match mostly sucked, but one cool spot saw FTR tie Pentagon’s mask to the ropes and force him to unmask with his hands over his face to stop them from climbing the ladder. That would have been a very meaningful moment to lead up to the Lucha Brothers winning the titles back, but unfortunately instead it led into nothing. He just got his mask back and the match continued on in its lame, derivative way. At one point, Pentagon was the only man standing, but instead of climbing the ladder he grabbed a table from the floor. So the titles mean enough to him that he’d unmask to stop his opponents from winning, but not enough for him to get the titles when he had a clear path to do it? Vickie powered Pentagon, causing him to voluntarily jump through the table and Harwood grabbed the belts at 12:12. This was abysmal. *
From AEW Full Gear. Silver was hamming it up a lot more here than he was the year before in New York. That said, this had stronger just-a-match vibes than the aforementioned match. After Silver ripped out Cassidy’s pockets, Cassidy turned up the heat and these guys put on a middle of the row undercard match. Not bad by any means, but nothing memorable either. Cassidy hit the Beach Break rather out of nowhere for the win at 9:42. **¾
From the second Honor Reigns Supreme. The commentators sold this as Gresham getting a big shot against a top ROH guy after being an also-ran in the Television Championship division for a while. This was terrific. Both guys did a fantastic job selling their respective targeted limbs, and Gresham in particular played the role of the tenacious underdog perfectly. He didn’t just watch to see where Lethal would have trouble executing his finisher because of the damage he’d done to the former ROH Champion’s arm, he pressed the assault whenever he could, taking out the arm to make sure the Lethal Injection would never come. But what he couldn’t do was stop Lethal from battering his knee and ultimately winning with a Figure 4 Leglock at 17:54. ****¼
From the second Masters of the Craft. Columbus has way more Gresham fans than Concord did. That’s a neat little advancement to the plot, innit? They both went after the same limbs that earned them dividends in their previous match. And then they went ahead and built an incredible match out of that story. At first it seemed as though Lethal wasn’t going to be able to get Gresham’s leg to give out. But about halfway through the match, Gresham’s knee was in trouble. Gresham was able to escape the leglock this time by using the momentum of Lethal pulling him away from the ropes to shift to an armbar. But Gresham’s focus on the arm bit him in the ass. Lethal went for the Lethal Injection and collapsed again, but when Gresham went for a roll up after that Lethal cut back on it for the win at 18:27. This is one of the best American examples that I've seen of a match building on the match that came before. Rather than try to outdo the maneuvers from their first meeting for the sake of a big crowd reaction, they adjust their game plans in logical ways that, to me, were just as exciting. I think this match is slept on, by virtue of the fact that I’ve never heard anything about it before watching it. ****½
From ROH Wrestling 364. In real life,
From Death Before Dishonor XVII. Gresham and Lethal had been teaming, but Gresham grew frustrated and started heeling. Ultimately, he turned on Lethal. It took them a little while to get there, but once they got into a groove this was exactly what I wanted from this match. It was back to their old tricks, with Lethal targeting the leg to set up for the Figure 4 Leglock and Gresham targeting the arm to block the Lethal Injection and set up for his Octopus. In the end, Lethal tried the cutback trick that worked for him in Columbus, but Gresham countered to a pin and then put on the gnarliest Octopus for his first win over Lethal at 17:20. This is the best kind of wrestling series. And none of it felt stale because it was a year after they’d wrestled last and because they found ways to energize the old tropes. And that’s not to mention Gresham busting out what I can only describe as a sumo-style assault. Gresham and Lethal make up after the match. ****
From ROH Wrestling 500. During the pandemic, ROH made the most of their empty arena shows by kicking them off with a tournament to crown a champion for the revived Pure Championship. Gresham won the tournament, and this was his fourth defense of the title. Lethal and Gresham were still allies here. In an interesting move, the other match on this milestone episode was two other partners fighting in Jay and Mark Briscoe. They cut to a commercial break about six minutes in, though the action didn’t get beyond (admittedly fast-moving) mat wrestling until the 10-minute mark. That had me thinking this was going to go long, but things took a different turn. Both guys had abused the other’s shoulders, and Lethal used that to his advantage best. He forced Gresham to use his first rope break to stop a pin, and his second to escape a crab. Then, he used the failed Lethal Injection to bait Gresham into a crossface, forcing the champ to use his final rope break. But he made the mistake of giving Gresham a breather and was quickly caught in a head scissor takedown giving Gresham the winning pin at 14:06 (shown of 16:40). For an empty arena match, this held my attention. It was totally different than their previous matches while still using a couple elements from the rivalry to elevate it just a bit. Not essential viewing, but if you’re working your way through their series you shouldn’t skip it. ***¼ 


