Video Marketing

Our guests on this week’s episode bring you two very different but equally important viewpoints of the massive endeavor that is video marketing.

Sahil Patel leads coverage of the video industry for Digiday, a leading modern media publication that is a go-to for tech nerds and marketing influencers. Patel was the launch editorial director of VideoInk, a business trade publication dedicated to the emerging online video entertainment industry. He has also covered TV and online video for Cynopsis Digital, and has appeared as a guest speaker at the New York Television Festival, VidCon, Social Media Week, and NPR’s “On the Media.” He joins the show to talk about video marketing from a broad, industry-wide perspective.

Jeremy Jacobowitz is the president and founder of Brunch Boys, a brunch-focused food media sensation boasting over 200,000 followers on Instagram, an increasing number of brunch-related events, and most importantly for this conversation, an expanding array of video projects. He was also named one of the most eligible bachelors in NYC by Guest of Guest. He joins the show to explain the boots-on-the-ground life of a social influencer making the most of video content in the food industry.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

  • Video on Facebook is at the front and center of video marketing now. Mark Zuckerberg has said that Facebook is becoming a video-first company in a few years
  • Live video broadcasting may seem new but it really began with companies like Periscope and Meerkat and are not seeing deep saturation because of Facebook
  • Live video right now is primarily a good channel for brand awareness. You can monetize video content on YouTube, but on Facebook that isn’t available yet (though there has been some experimentation by Facebook)
  • Facebook is once again reprioritizing their algorithm to give preference to your contacts over brand pages. Because of that, brand pages that use Facebook video will have to invest money in boosting those posts
    • The bright side is that Facebook live has democratized video in a way. Even small restaurants with little to no budget no longer have to invest in expensive video production, because even the big players are doing no-budget live video broadcasts
  • The optimal time for a pre-produced Facebook video is around 30-45 seconds. For a YouTube video, it’s 2-5 minutes. For Facebook live, it can be much longer
  • A good Facebook video should have an eye-catching visual in the first 3 seconds so that people scrolling through their feed will want to stop
    • Most Facebook users have their sound off, so closed captions or text of some kind is a good tactic to take
    • Wochit and Wibbitz (linked below) are companies that help convert text-based video
  • Facebook’s desire to have video succeed on their platform means they’ll push your video content to higher engagement. Use that desire on their part to your advantage
  • Sunday nights tend to be the best nights to post Instagram video

Links Mentioned in this Episode:

Learn more about Sahil Patel & Digiday:

Learn more about Jeremy Jacobowitz & Brunch Boys: