Handling Tinder Dates

Last month, the Washington Post reported on the effect that online dating apps like Tinder and Bumble have had on the restaurant industry’s ability to turn over tables. Our guest says he could write an entire book about the phenomenon.

Will Civian has been both behind the scenes and at the front lines of several successful restaurant and bar openings as Operating Partner with In Good Company Hospitality Group, including Belle Shoals, Trademark Taste & Grind, Refinery Rooftop, Winnie’s, Parker & Quinn, Bungalow Bar and Park Avenue Tavern. He is also the General Manager of Libation, a very successful restaurant, lounge, and nightclub in New York City. Will joins the show to talk about the problems that dating apps create in dining rooms and bars, and to share some creative solutions in dealing with the trend.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Key Takeaways:

  • Happy hour and late-night shifts are being inundated by couples that either don’t drink enough because they’re nervous around each other, or drink too much because that’s how they get over being nervous around each other, and then they start behaving badly
  • A bar stool could be worth $40-$60 on average per person, so a couple that is awkwardly conversing but not drinking because they aren’t hitting it off could cost a restaurant a decent amount of money depending on how long they stay
  • In New York City, apps like Tinder have cannibalized other social bar activities like informal sports leagues because those indirect methods of meeting people have been replaced by the more efficient dating app method
  • Late night messaging, be it through a dating app or text messages, can be a big source of revenue for a bar if they install phone chargers and charge customers to use them
  • Before resorting to pointing a flashlight in the face of a couple engaged in PDA, first try empathizing with the other customers while you wait out what will hopefully be a short necking session. If the bad behavior continues, tell the frisky couple that it’s time for them to go home
  • Having awkward online blind dates in your bar isn’t the worst thing in the world, especially on slower nights when it’s better to have someone in there than no one, and when having a base of customers at a bar looks better to passers-by than an empty bar does
  • If you find that a man or woman is bringing a lot of different dates to your restaurant, tell your staff to make like a goldfish and pretend they’ve never seen him or her there before with another person. Alienating a regular customer, regardless of how you feel about their dating style, is never a good idea
  • More often it’s more worthwhile to hint at a lingering couple that it’s time for them to leave, rather than encourage them to get more drinks. A couple that isn’t vibing isn’t likely to spend more money on drinks no matter how hard you push it
    • If one person on the date looks to the waiter or bartender for help in getting out, you could make a loyal customer out of them by being their friend and helping to facilitate their escape

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