Community Management

Yelp is an ingrained part of the food marketing world. Does your business want to know how to make the most out of one of the most popular websites in the world?

We interviewed Ruggy Joesten, the Senior Community Director for Yelp in Manhattan. His job is to help businesses get the most out of their Yelp experience. He also curates local events intended to spread the positive word of many of those businesses. Ruggy is a part of the culinary landscape in New York City, and he joins the Like, Bite & Share Podcast to share his knowledge and best practices for Yelp users and businesses alike.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES

Resources mentioned in this episode:

Key Takeaways:

  • If you want to be a Yelp Elite User, write quality reviews. It isn’t about quantity. Someone who has written 200 short, inflammatory reviews won’t achieve Yelp Elite Status, but someone with 50 quality reviews could.
  • As a business owner, it is a good idea to get in touch with your local community manager. Community managers can help you organize Yelp Elite events to raise awareness of your business. People who attend these events are the prime demographic for any bar or restaurant. Yelpers intrinsically are out spending money in the city. Yelp Elite Users aren’t an age demographic, they are a demographic of people who are patrons of businesses. At events, don’t pander for reviews. Just be yourself and put your best foot forward.
  • Business owners should respond to Yelp reviews both positive and negative, but in a constructive way. You can turn a negative situation into a positive one. Don’t be combative, and don’t write fluffy, copy & paste PR apologies because people can read that as disingenuous.
  • Responding to negative reviews in a private message is safe, but using the public forum to clear up misunderstandings that occur during bad experiences is valuable.
  • If you’re able to handle a little bit of criticism, Yelp can be a helpful tool for identifying recurring issues with your business.
  • Yelp has free business owner tools that anybody can use. Visit biz.yelp.com and if you haven’t claimed your business page, it’s free. You have access to a dashboard that you can use to see how many people are coming to your page and mapping directions, calling you, etc.

Learn more about Ruggy Joesten