Marketing Food Events

Food events are a great way to connect with current and new customers by sampling them on your food as well as make money or raise funds for charity. Their also a lot of fun, right?

Matt Kourie is the co-founder of Best Wings Long Island, once just a website devoted to reviewing chicken wings, and now a festival that attracts thousands of attendees. He joins the Like, Bite & Share Podcast to share his knowledge and best practices for creating and promoting food events.

ABOUT THE SHOW

Like Bite & Share is a podcast about marketing in the food business. Each episode includes an insightful interview with food marketing professionals.

SHOW NOTES
  • In order to make a food event successful, you must get the community involved in what you’re doing. You need a groundswell of support. It’s important to get out and press the flesh, and get to know restaurants and their owners. Make them advocates on your behalf to rally their customers.
  • Facebook is a very powerful tool when used correctly. Use strategic demographic targeting on Facebook to gather new fans who are already interested in the food and restaurants that you’re centering your event around.
  • Getting sponsors doesn’t always mean getting money. Creating relationships with other brands to do things like logo-trading and banner-trading is an effective way to create a community and to get new eyeballs on what you are offering. Inviting social influencers to participate in your event with the understanding that they will promote their involvement is also effective.
  • Use your resources to create content that conveys that your event is an experience that you can’t miss. There are countless food events, and one will draw over another based on how much fun potential attendees perceive they will have.

Learn more about Matt Kourie