The Shield didn’t work out in the champion’s slot the way anyone hoped they would. Dean Ambrose was creatively unhappy, Seth Rollins wound up feeling like too much of a company man, and Roman Reigns appeared like a choke because of constant mismanagement. So at this point, WWE just starts throwing the title on new folks to see if anything would stick. Honestly, there are worse ways to go. The title is now exclusive to Smackdown as they worked on building up the Universal Championship on Raw to be as or more important as their flagship belt.
September 11, 2016 – Richmond, Virginia
AJ Styles def. Dean Ambrose {WWE World Championship Match}
From the 12th Backlash. This is more like it. They told an action-packed story with clearly defined roles in a match that progressed in a way that kept me interested. It was too long, but not by a terrible amount, and the battle between Styles’ experience and skill versus Ambrose’s unpredictable offense worked really well. What doesn’t work well is Ambrose’s rebound lariat; he needs to retire that move in a big way. Styles won at 25:01. ***¾
January 29, 2017 – San Antonio, Texas
John Cena def. AJ Styles {WWE Championship Match}
From the 30th Royal Rumble. I’m not really clear on why they shortened the title’s name again, but they seemed to settle on this for good (at least as of this writing). Doing this title change project has given me a new reverence for Cena. Big Match John always seemed overhyped to me, but the dude has skill and knows how to get the crowd going wild. He’s often criticized for his limited moveset, but he does so much with those moves that it’s insane. Also, it’s a bit of a false narrative to begin with as here he hit a Code Red (!) and used a Figure 4 when the angle wasn’t good for an STF. He’s really incredible and deserves a lot more love from the wrestling nerds than he gets, even as he gets more now than he used to. This finish was great, seeing Cena wanting to take no risk going for the pin after an Attitude Adjustment because he’d lost to Styles before, so he hit two in a row to make sure Styles wasn’t getting up at 24:01. ****½
February 12, 2017 – Phoenix Arizona
Bray Wyatt def. John Cena, AJ Styles, Baron Corbin, Dean Ambrose, and The Miz {WWE Championship Elimination Chamber Match}
From the seventh Elimination Chamber. I liked Miz playing the role of the audience avatar here, overwhelmed by the carnage and generally avoidant of everyone else in the match. The screaming for people to pin each other before he entered the match was great too. It was also good that he was eliminated right after that. Everything from then on was finisher-fest fun, and I’m not mad at any of it. Wyatt went over strong at 34:26, and you’d think that’d mean he’d be champ for a while. You’d be wrong. ****
April 2, 2017 – Orlando, Florida
Randy Orton def. Bray Wyatt {WWE Championship Match}
From WrestleMania XXXIII. This is the mat projection match. I’m not sure what whoever pitched that thought would happen, but what did happen is the crowd died. Orton had a projection of a snake appear on the ramp during his entrance, so why would a projection of bugs in the ring psych him out? Are we to assume that Orton was faking being shook so he could hit the RKO out of nowhere at 10:27? I can live with that explanation, but that was not presented by the commentators and it didn’t make the match any better. Just a flat bout between two guys working like midcarders. *½
May 21, 2017 – Rosemont, Illinois
Jinder Mahal def. Randy Orton {WWE Championship Match}
From the 13th Backlash. When a PPV main event becomes completely heat-less, it’s a disaster. The return of split brand PPVs made for some really bad main events, and also paved the way for this absurd title run. The work in the match was fine, but boring and one-dimensional. At fifteen minutes it felt long, and the finish was bad too. But I have such a bad taste in my mouth after that WrestleMania match that this looked competent in comparison. This also had the Orton whoopsie face after he almost killed one of the Singh brothers on the announce table, so that’s worth something. Mahal hit the Khallas for the win at 15:49. **
November 7, 2017 – Manchester, Greater Manchester
AJ Styles def. Jinder Mahal {WWE Championship Match}
From Smackdown 951. This felt very long at under fifteen minutes shown, but Styles’ flourishes gave it a bit of color. I am very thankful the rules of this project only subjected me to two Mahal matches, because I just don’t buy his “I’m so strong” gimmick as legit. At almost six months, he got a very generous run with the title given how boring he is. Styles relieved him of the title at 14:32 shown of 16:22. **¼
November 13, 2018 – St. Louis, Missouri
Daniel Bryan def. AJ Styles {WWE Championship Match}
From Smackdown 1004. Between his program with Shinsuke Nakamura and this, 2018 was a terrible year for Styles’ balls. This match got ground up by commercial breaks (why did commercial interruption get so much more egregious in 2018?), but what we did get was a breath of fresh air after Orton and Mahal slowed the title picture way down. Bryan hit a low blow and stole the title at 11:33 shown of 20:19. ***½
April 7, 2019 – East Rutherford, New Jersey
Kofi Kingston def. Daniel Bryan {WWE Championship Match}
From WrestleMania XXXV. This was an incredible underdog story with the ascendent underdog squaring off against an asshole favorite who’d previously been the ascendent underdog. It’s a huge testament to Bryan’s staying power that he overcame some very questionable decisions early in his WWE career to then be in a position to put over a WWE mainstay like Kingston as a main event star. Sadly, Kingston was not treated like a main event star after winning the title, and especially not after losing it. Kingston won at 23:44. ****¼
October 4, 2019 – Los Angeles, California
Brock Lesnar def. Kofi Kingston {WWE Championship Match}
From Smackdown 1,050, the 20th Anniversary Show and the brand’s debut on Fox. It was very short, and a real bummer for Kingston who was immediately shunted back down to the midcard after this. This only lasted nine seconds. It was sort of a worst case scenario for Kingston, who never got a rematch. N/A
April 5, 2020 – Orlando, Florida
Drew McIntyre def. Brock Lesnar {WWE Championship Match}
From WrestleMania XXXVI, Night II. Under the strangest of circumstances, they fell back on the finisher-fest short match that Lesnar had become known for since his feud with Goldberg, which was a de-evolution of the kind of matches he had against John Cena and Roman Reigns. With COVID-19 forcing WrestleMania to be held in front of zero fans it was almost forgivable for them go this route, though other matches over the weekend proved that a hard-hitting match could work in the empty arena environment. Other matches also proved that more out-of-the-box cinematic matches worked incredibly well too (when done right), though a WWE Championship win might not have been the place to do that. The moral of the story is that I could have done with a match that consisted of more than four of each guy’s finishers and a couple of German suplexes, especially since Braun Strowman won the Universal Championship the exact same way the night before. McIntyre beat Lesnar in 4:29. **
And thus we entered the Coronavirus era of wrestling, where the ratings plummeted for reasons that probably have as much to do with worldly events as they do with McIntyre’s uninteresting title reign. The program moved from the WWE Performance Center to what they called the WWE Thunderdome, an empty arena filled with LCD screens where WWE fans could Zoom in. It was a good change of pace from an outright empty arena, and the fake crowd noise they started piping in was necessary, but the whole production became so bright it just added to the artificial feeling WWE already suffered from.
October 25, 2020 – Orlando, Florida
Randy Orton def. Drew McIntyre {WWE Championship Hell in a Cell Match}
From the twelfth Hell in a Cell PPV. If it wasn’t for Bayley and Sasha Banks putting on a great match inside the cell earlier in the night, I’d feel comfortable calling this a dead gimmick. It’s so watered down that there’s nothing more interesting about having a street fight in the structure than just having a regular street fight. This match is a great example of that. Orton baited McIntyre to the roof, did next to nothing up there, and then climbed down in the hopes of knocking McIntyre through the announce table (a spot we’ve seen how many times by now?). I mean, props to McIntyre for being a good sport and doing it, but was anyone doubting his commitment to wrestling? Anyway, I was enjoying this for like eight minutes before it slowed way down. I guess it helps me buy that McIntyre went down to a single RKO because he’d gone through the table, but the journey to get to a three-move finishing sequence was not worth the destination. Orton hit the RKO for the win at 20:34. Why do WWE Championship matches (and Universal Championship matches) have so much damned standing around? **¾
November 16, 2020 – Orlando, Florida
Drew McIntyre def. Randy Orton {WWE Championship No Disqualification Match}
From Raw 1,434. Orton’s was the shortest WWE Championship reign in almost four years. I don’t watch Raw, so this was my first time seeing Adam Pearce fully on display as the authority figure. It suits him, and he doesn’t ham it up so it’s not overwhelming. But I was enjoying Orton’s struggle between wanting to just bail with the title and lose by count out and thinking he might be able to win, so Pearce putting an end to that was a bit of a bummer. From there, this was a serviceable heavyweight bout. I have to hate on McIntyre rolling out of the ring and climbing onto the announce table for no other reason but for Orton to hit him with a hanging DDT from there. That was really irritating. The rest of the match was fine, just fine. McIntyre hit the Claymore Kick out of nowhere (which I guess is just desserts to Orton, who often wins with a sudden RKO?) to regain the title at 19:25 (shown of 14:13). ***¼
It sucks that McIntyre has been saddled with being on top of the company when fans aren’t allowed in buildings, but that’s the it has fallen. Hopefully he’ll get another shot at carrying things in the future, or even carry the belt through the economy’s eventual recovery.