History of the NWA Championship | Part 2 | A Flair for the Gold

When we last left off, Harley Race and ended emerging superstar Ric Flair’s title run in anticipation of a big main event revenge match headlining a huge supercard at the end of 1983. Vince McMahon was taking WWF national, so Jim Crockett and Ted Turner put the wheels in motion to do the same with the NWA, galvanizing its territories in favor of a supergroup that could compete with McMahon’s talent and venue poaching. Starrcade was the result, as for the following decade the NWA name began to take a back seat to WCW. 

November 24, 1983 – Greensboro, North Carolina

Ric Flair def. Harley Race {NWA World Heavyweight Championship Steel Cage Match}
From the inaugural Starrcade. Gene Kinisky is the referee. The cage is topped with the little barbs from the fence, in case you were wondering if anyone was thinking about doing moves off the top at this time in history. It’s so odd for me to see Flair as a babyface in an NWA ring, and it makes for a very slow match with Race in control. Flair bleeds, of course, and the way his hair catches the blood and dangles is revolting. I actually would have preferred had this match had fewer moves and more brawling, because the move-stop-move-stop-move-stop pace took me out of it. Flair hit a ridiculous flying crossbody that caused Race to trip over a bumped Kinisky for the win at 23:49. This didn’t do a lot for me. For all intents and purposes, that was it for Race as a main eventer in the NWA. In March of ‘84, Flair and Race traded the title one more time on a tour of east Asia and Oceania, but while the NWA and WCW recognized the change the current writers of history WWE does not.  **½

May 6, 1984 – Irving, Texas

Kerry Von Erich def. Ric Flair {NWA World Heavyweight Championship Match}
From the WCCW Von Erich Memorial Parade. The title could change hands via disqualification here. Much like when Starrcade was subtitled A Flair for the Gold, the name of this show (which was in honor of the recently departed David Von Erich) kind of gave the game away. This drew a massive crowd at Texas Stadium. This was quick-paced and fun, and gave the rabid (by the sounds of things mostly female and child) fans a lot to cheer about. KVE blocked the Figure 4 Leglock and caught Flair with a backslide for the win at 11:24. ***¼ 

May 24, 1984 – Yokosuka, Kanagawa

Ric Flair def. Kerry Von Erich {NWA World Heavyweight Championship 2/3 Falls Match}
From All Japan’s Grand Champion Carnival II, Night 5. I guess they wanted to be as far away from Texas as possible when they took the title off of KVE, though he was very over with the Japanese fans. For all the neutral cheering they gave to Race and Giant Baba, they were quite clearly on KVE’s side here. This isn’t a hot take by any stretch, but seeing female fans all over the world react to him this way makes it clear he would have been a megastar had the motorcycle accident not happened. He won the first fall with the Iron Claw around 16 minutes into the match. Everything up to that point had been, to put it generously, methodical. They picked up the pace as soon as the second fall began. It didn’t take long for Flair to even things up with the Figure 4 Leglock to win the second fall. KVE spends the third fall desperately trying to block the hold and trying to put on the Claw. Flair never loses his cool and eventually catches the manic champion with a roll up reversal for the win and the title at 26:34. The third fall was terrific, but man that very long first fall felt like a year and everything after that felt like an instant. ***½ 

July 26, 1986 – Greensboro, North Carolina

Dusty Rhodes def. Ric Flair {NWA World Heavyweight Championship Steel Cage Match}
From the twelfth night of the second Great American Bash. The first half of the match saw Flair bump a bit, Rhodes bleed a bit, and Flair start working the leg very slowly. The second half was the same but with Rhodes in control. That said I’ll never tire of hearing say, “NOW,” really loudly and then, “we go to school,” very softly before putting on the Figure 4 Leglock. It was easier to hear because there was no commentary here. The way Rhodes Dusty’d up to turn the hold over was also dope. But the match was very slow, and quite long. And I wonder as always why there are rope breaks in a no disqualification cage match. Rhodes blocked a bodyslam and got a roll up for the win at 21:04 to a very loud ovation. **¾ 

August 19, 1986 – St. Louis, Missouri

Ric Flair def. Dusty Rhodes {NWA World Heavyweight Championship Match}
From a rather random NWA Pro Wrestling broadcast. Only the final 4:18 of the twenty or so minute match is shown. Rhodes thinks he has Flair pinned with a clothesline but didn’t see Flair’s foot on the ropes. Flair uses Rhodes’ celebration to attack the leg and with the help of the ropes he makes Rhodes pass out and get counted down. **

September 25, 1987 – Detroit, Michigan

Ron Garvin def. Ric Flair {NWA World Heavyweight Championship Steel Cage Match}
From an episode of World Wide Wrestling. I never understood why Garvin got this spot, but by all accounts he was due to his age (he was 42 and wasn’t going to get another push like this) the only one who was willing to be a placeholder champion who’d lose the belt back to Flair at Starrcade. Starrcade was going up against WWF Survivor Series, so Crockett wanted Flair to win the belt that night. So he had to lose it here and that he did. Why does no one ever talk about this match? I understand it’s somewhat hard to find, but my god Garvin beat the hell out of Flair for a half hour here. This was insane. Flair barely hung on, cheated where he could just to survive, and took a beating unlike pretty much any I’ve ever seen him take in his younger days. In the final minute I fully expected one of them to start bleeding from the chest. This is the kind of match I was hoping to see more of in reviewing NWA title matches. It’s also way better than their match at Starrcade (I’ll get to that in a bit), so I’m surprised that this match does not shape the narrative more. Garvin came off the top rope with a sunset flip to win the title at 33:17. I loved this even with a million commercial breaks interrupting the action. 1987 was a good year for matches in (or near) Detroit. ****

November 26, 1987 – Chicago, Illinois

Ric Flair def. Ron Garvin {NWA World Heavyweight Championship Steel Cage Match}
From the fifth annual Starrcade. I wonder why they did this one in a cage too. I can’t talk about this in terms other than those comparing this to Garvin’s title win. The crowd was worn out here, falling quiet when the action wasn’t being pressed. The match felt like it started from the middle of their previous match but without earning the emotional fight Garvin had put up. Also the cage just wasn’t utilized all that match (yes, Flair bleh but like, duh). That said, they still beat each other up but good. They played off of the finish of the Detroit match, but then a weird ref bump led to Flair lightly bumping Garvin’s head on the cage for the win at 17:38. ***

February 20, 1989 – Chicago Illinois

Ricky Steamboat def. Ric Flair {NWA World Heavyweight Championship Match}
From Chi-Town Rumble. I’m writing this in 2020 and at this point what is there left to say about the ‘89 Flair vs. Steamboat trilogy that hasn’t already been said? I’ll say that Jim Ross on commentary just gushing over the NWA as if he was selling Jesus at a megachurch started to feel a little overblown after a while. And so did Dave Meltzer’s reaction (sitting in the front row) to Flair’s chops. I can’t stand fans who try to get themselves over on camera. Anyway, it’s less interesting for me to talk about universally praised matches like this than it is to talk about under-represented matches like the title change in Detroit, but this is an incredible match worthy of the plaudits it gets. But man, Jim Ross, his constant NWA pushing got really distracting, and I didn’t think the ref bump added anything to this. Steamboat counters the Figure 4 Leglock to a roll up for the win at 23:18 when a second referee rushes in to count the pin. ****¾ 

May 7, 1989 – Nashville, Tennessee

Ric Flair def. Ricky Steamboat {NWA World Heavyweight Championship Match}
From the inaugural WrestleWar. Now that Richie Steamboat’s disappointing career is over, it’s funny to see him as a baby during Steamboat’s old entrances. I see a lot of arguments about which match from this trilogy is best, but I think it’s fairly clearly this one. It didn’t have the weird gaga of the first match, and it wasn’t overlong like the second match (not reviewed here because Steamboat successfully defended the title). It’s just probably Flair and Steamboat’s best matches, though I’m very much in love with both guys’ WrestleMania matches against Randy Savage. I think folks who call this this, or any match really, the best match of all time are being kind of ridiculous given the nature of wrestling, but it’s a half hour of wrestling that I can’t imagine any fan would dislike. Flair got his title back by countering a slam to a roll up by grabbing the leg, having weakened it, at 31:37. This match also exemplifies the amazing main event booking in ‘89, as match judge Terry Funk becomes Flair’s next foil after losing his mind post-match. *****

July 7, 1990 – Baltimore, Maryland

Sting def. Ric Flair {NWA World Heavyweight Championship No Disqualification Match}
From the sixth Great American Bash. Sting’s Dudes with Attitude buddies were at ringside and Flair’s buddy Ole Anderson was handcuffed to El Gigante. It was hard to get emotionally invested in this match because Sting didn’t sell a lick of offense until fifteen minutes into the match. Even that only lasted a couple minutes. No-selling can be a lot of fun when done right, but Sting is no Hulk Hogan when it comes to getting you excited about his imperviousness. The Horsemen interference was blocked by the Dudes, and Sting eventually countered a Figure 4 Leglock to a roll up at 16:06. The outside extras were the most exciting thing in the match, and the rest was a rather big miss. Was there really anyone who wanted Super Sting? That’s not what’s compelling about that guy. I did not care for this. **¼ 

January 11, 1991 – East Rutherford, New Jersey 

Ric Flair def. Sting {NWA World Heavyweight Championship Match}
So Flair beats the NWA World Heavyweight Champion and is recognized as the first person to hold WCW World Heavyweight Championship. The match was joined in progress near the end with 4:34 shown, and I’m not sure which show they aired this on. The action was good in what we saw, but the finish was ridiculous; the ref got bumped, Flair and Sting bumped heads, Flair fell on top and then pulled Sting’s foot off of the ropes for the win and the title. **

March 21, 1991 – Tokyo, Japan

Tatsumi Fujinami def. Ric Flair {IWGP Heavyweight Championship vs. NWA World Heavyweight Championship Match}
From the inaugural WCW/NJPW Supershow. This is where things get really odd and where I could probably end this review and start a new one, but I’ll just carry on until the end of WCW’s association with the NWA. According to the Japanese broadcast (but not the WCW PPV), Flair is defending the NWA title here, but not the WCW title. That of course doesn’t really make sense as they were the same title at this point. WCW never recognized Fujinami’s win, saying that he was disqualified for sending Flair over the top rope. New Japan recognized the title change and WWE has retroactively recognized it as a way of boosting Fujinami’s status when he was inducted into their Hall of Fame. Anyway, the match is pretty boring, and the political nonsense at the end was dumb. The American referee is bumped to the floor, but there he sees Flair sent over the top. Moments later Fujinami gets an abdominal stretch roll up for the win at 23:06, counted by a Japanese referee. I can’t really think of a reason to go out of your way to see this other than to see wrestling play political games. Meh. **½ 

May 19, 1991 – St. Petersburg, Florida

Ric Flair def. Tatsumi Fujinami {NWA/WCW World Heavyweight Championship Match}
From the inaugural SuperBrawl. The whole title lineage thing falls apart here, as Flair comes out with the belt and is announced as champion, while Fujinami is announced as the challenger. Weirdly, WWE does recognize Fujinami winning the title but doesn’t recognize Flair winning it back here and holding it until he defected to the WWF. Kind of a nightmare for fans of wrestling history. Jim Ross saves the day by saying that Japanese fans feel that Fujinami is the rightful champion. This wasn’t move for move the same match as they had in Japan, but they worked the same dull pace. This also had a crap finish, as Flair bumps the Japanese ref and an American ref runs in to count the roll up pin immediately after at 18:39. After this, Flair was stripped of the title in September (which you’ll note is after he was stripped of the WCW Championship) when he left for the WWF and took the belt with him. WCW continued to establish the WCW branded championship, which for all intents and purposes was the NWA Championship. However, a year later, the NWA Championship popped up separate from the WCW Championship on the other side of the world. **½  

August 12, 1992 – Tokyo, Japan

Masahiro Chono def. Rick Rude {NWA World Heavyweight Championship Match}
From day five of the NJPW G1 Climax in the tournament finals. The tournament was all WCW vs. NJPW matches, straight through to half of the semifinals. Did anyone still think wrestling was real who was following the tournament? Masa Saito did the pre-match interviews and I don’t understand how someone lives without a neck. This crowd was batshit insane for Chono from start to finish. That’s thirty sustained minutes of screaming for the guy. Chono just barely picked up the win at 29:44 with a diving shoulder tackle. Chono is a guy whose later work is all I’ve really seen, so to see him go balls to the wall here and work so hard gave me a better context for his popularity. Rude also just went for it in this match. They beat the living crap out of each other for a half hour to the point of exhaustion, then took a breather and came back for more. This was so refreshing to watch after a handful of unmotivated Flair matches. Chono was awarded the Big Gold Belt that Flair had taken to the WWF with him and was returned after a legal settlement over it. ****½ 

January 4, 1993 – Tokyo, Japan

The Great Muta def. Masahiro Chono {IWGP Heavyweight Championship vs. NWA World Heavyweight Championship Match}
From NJPW’s Fantastic Story in Tokyo Dome, the third WCW/NJPW Supershow and the second January 4 Tokyo Dome show precursor to Wrestle Kingdom. Chono had defended the title both in WCW and NJPW. They’d just had a (supposedly deliberately) crap match at Starrcade for only Chono’s title, so I assume the idea here was that Muta put his belt on the line to get another shot at the NWA champ. This was nowhere near the disaster that the Starrcade match was. In fact, it was pretty fun. It was five minutes longer than it needed to be and Chono kind of looked weak, but Muta was winning so I guess that doesn’t matter so much. Muta avoided the shoulder tackle and hit two moonsaults for the win at 19:48. ***½ 

February 21, 1993 – Asheville, North Carolina

Barry Windham def. The Great Muta {NWA World Heavyweight Championship Match}
From SuperBrawl III. Flair had just returned to WCW and he’s on commentary here with Tony Schiavone and Jesse Ventura. I wonder if someone told Muta to dog this match too, because he spends half of it holding Windham in a headlock. Flair actually carries the commentary team, making excuses for the slow pace and talking up both wrestlers a ton. I can’t for the life of me understand why they didn’t just decide to keep it short when it was clear that the match wasn’t going to go anywhere. Anyway, this was embarrassingly bad for both guys and for the remarkably racist Ventura on commentary. Schiavone is clearly disgusted by the Body’s garbage, so points to him for that. They sort of picked things up once twenty-minute mark was announced. It mercifully ended when Windham hit an implant DDT at 24:10. The finish was kind of hot but what an unmitigated disaster it was on the way to it. At one point, Flair said that Muta had wrestled so much in the States that he’d gained the respect of the audience, but truth be told they gave him nothing here. To be fair, he didn’t really give them a reason to. Gabe Sapolsky has told a story about Muta’s 2003 match in ROH. He and Arashi showed up and made it clear they were going to phone it in until he heard how rabid the Philadelphia fans were for him. So he changed into his good gear and put on a show. I don’t know if Sapolsky was telling a true story there, but it’s clear that Muta couldn’t be bothered here. Makes you wonder what comes first, his apathy or the crowd’s. *

July 18, 1993 – Biloxi, Mississippi

Ric Flair def. Barry Windham {NWA World Heavyweight Championship Match}
From the second Beach Blast. Given the way Hulk Hogan debuted in the company the following year, I’m surprised they were restrained enough to have Flair return and have this be the first singles belt he went after. Windham ran in the first minute of this match, so right off the bat it was clear he decided he cared about it more than the SuperBrawl match. But not much more, and this match is a bore too. Luckily it’s less than half the length, but there’s absolutely nothing to get excited about there. Also the finish is botched, as Flair puts on the Figure 4 Leglock and Windham gets counted down but kicks out at two. The referee stands up and seconds later decides that the kickout never happened so the bell rings at 11:18. What a mess. **

Two months later, WCW ended its relationship with the NWA. The Big Gold Belt stayed in WCW and was renamed the International World Heavyweight Championship. It lasted for a little while before being unified with their other title. For the NWA, they started using Ten Pounds of Gold belt again and things basically fell apart for a decade. In the next part, I’ll look at that whole mess right up until the Jarrett family decides they can use the NWA to compete with the WWF, but only on PPV. I’m getting ahead of myself. Join me next time for a lot of indie silliness.