This period of New Japan is a little spotty, and I wasn’t able to find every title change. So you’ll have to cut me some slack as I jump over a some of 2001, all of 2002, half of 2004 and most of 2005. Things got weird in New Japan then anyway, which might explain why the matches aren’t so readily available. When we last left off, Masahiro Chono became champion for the first time but injured his neck. So what did New Japan, a company that was killing it in terms of revenue and gates, do when they figured they could do no wrong? Why, determine the new champion in a match between two guys who’d just spent the last couple years as midcarders in WCW, of course!
September 23, 1998 – Yokohama, Kanagawa
Scott Norton def. Yuji Nagata {IWGP Heavyweight Championship Match}
From G1 Climax, Night 13: Big Wednesday. Norton had a big nWo Japan crew (Keiji Mutoh, Hiroyoshi Tenzan, nWo Sting) with him and Nagata had Kensuke Sasaki and Shinjiro Ohtani in his corner. The style is completely different from what had been going in in the main event the past few years. It was all smash mouth stuff, with Norton no-selling a lot of Nagata’s rapid-fire offense. They fought over cross armbreakers and triangle chokes, but the difference between this match and the ones I’ve reviewed to this point is here they were always dramatically trying to win. A big part of that was the way that submission wrestling had started changing starting in ‘97 thanks to MMA’s growing popularity. That was good for the style here, but would become a problem for NJPW later. Anyway, this wasn’t the most exciting match but I appreciated having a change of pace. Norton just kind of arbitrarily decides he’s done with the match, casually escapes a hold, no-sells all of Nagata’s offense, and hits a powerbomb for the win at 11:11. **¾
January 4, 1999 – Tokyo, Japan
Keiji Mutoh def. Scott Norton {IWGP Heavyweight Championship Match}
From Wrestling World. Mutoh had turned nWo Japan babyface after he assumed leadership of the group in Chono’s absence. Chono returned and declared war on the group, and Norton was his right hand man. This sort of reverted back to the mat wrestling for mat wrestling’s sake style, but with flourishes that I appreciated. Mutoh got a Figure 4 Leglock on Norton at one point and then zeroed in on his leg for the rest of the match. That’s the kind of focus I need in a match with a lot of horizontal action. Norton actually sold the leg, collapsing after hitting big moves and being vulnerable to the injury in general. A dragon screw leg whip, a moonsault, a missile dropkick to the leg, and the Figure 4 Leglock gave Mutoh the title at 19:01. ***½
December 10, 1999 – Osaka, Osaka
Genichiro Tenryu def. Keiji Mutoh {IWGP Heavyweight Championship Match}
From Battle Final. Enter Tenryu, amirite? I believe Tenryu is the only person to hold a pinfall over both Giant Baba and Antonio Inoki, two guys whose career win/loss records look like Andre the Giant and Hulk Hogan’s. He was fresh off saying goodbye to his failed wrestling company WAR. He was in big time angry old man mode here. Mutoh’s balding was getting hard to ignore at this point. As with the last Mutoh match, the mat work here is purposeful, as Mutoh realizes early on that as soon as he gives Tenryu any space on their feet he starts getting his ass kicked. Once Mutoh gives up on the ground game he pretty much gets wrecked for fifteen minutes. He tries his best with flipping kicks, but Tenryu just walks through them and sometimes even responds in kind. Every time Mutoh thinks he can shake off the punishment he’s receiving he just walks into more of it. Tenryu hits a pair of brainbusters for the win at 26:32. This is the kind of thing I’ve been hoping for. Tenryu brought some of that All Japan flavor to this match. Dude was 49 years old, looked 60 years old, and just delivered. ****¼
January 4, 2000 – Tokyo, Japan
Kensuke Sasaki def. Genichiro Tenryu {IWGP Heavyweight Championship Match}
From Wrestling World. This was like watching a bull with a mullet fight a bull with a perm. Sasaki’s punches could be classified as elder abuse and one of Tenryu’s chops actually sounded like a gun going off. My favorite moment was Tenryu getting pissed off and breaking out his sumo palm strikes, Sasaki responding in kind, which makes Tenryu even more pissed off and getting off his feet for an enziguiri. Sasaki just had answers for Tenryu that Mutoh didn’t, namely brute force and finisher theft. Two Northern Lights Bombs put Tenryu down at 14:43. ****
October 9, 2000 – Tokyo Japan
Toshiaki Kawada def. Kensuke Sasaki
From Do Judge!! The story here is that All Japan had just seen a massive exodus of talent from the company (the second of its kind in the company’s history, which I’ll expound on more in my next series), so they responded by participating in a co-promotional rivalry with NJPW. This was the main event of their first big crossover show. New Japan is so quirky; this was a non-title match, but because Sasaki lost he surrendered the title. All Japan had no champion, as Kenta Kobashi was stripped of the Triple Crown Heavyweight Championship when he left the company in July and a new champion had not yet been determined. I love the AJPW infusion into the New Japan main event scene. All of the nonsense from the ‘90s is done away with in favor of fighting spirit madness. Sasaki wrestled with a similar plan to his match against Tenryu, but Kawada brought a level of insanity that Sasaki couldn’t account for. Kawada dropped him on his head early and surprised him many times with giant kicks. The finish saw Kawada hit four enziguiris, Sasaki block one with a lariat, only to be caught going for a Bomber with a fifth enziguiri. That gave Kawada the win at 19:38. Kawada lost in the tournament finals to Tenryu two weeks later in a match to determine the Triple Crown champ. Another tournament was set to fill the vacant IWGP Championship in January. ****
This show also saw the final New Japan match for Shinya Hashimoto as a contracted wrestler (he came back a few times as a freelancer), who after a disastrous feud MMA-fueled fued against Naoya Ogawa (the guy who ended Dan Severn’s giant NWA Championship reign), left to work for NOAH for a bit before starting ZERO-ONE and then tragically dying young.
January 4, 2001 – Tokyo, Japan
Kensuke Sasaki def. Toshiaki Kawada {IWGP Heavyweight Championship Match}
From Wrestling World. This was the finals of a one-night tournament to fill the vacant championship. Sasaki beat Satoshi Kojima and Chono, while Kawada beat Nagata and Tenzan. Because this was both guys’ third match of the night, we got a truncated version of their stellar 2000 match. Kawada picked up here right where he left off last time, with enziguiris. He dominated until Sasaki blocked a powerbomb, hit an Alabama Slam, and put on the Boston Crab. From there a couple lariats and a German suplex knocked Kawada dizzy and left him open for the Northern Lights Bomb at 10:30. This felt crazy short, and while I get it I was left wanting more. ***½
The rest of ‘01 and ‘02 are largely missing from the internet, probably because New Japan is in no hurry to get that chunk of history up on World. This is where Inokiism, Inoki’s attempt at blending wrestling with MMA, started to bleed into the title picture. The title transitioned back to Norton so that he could be the sacrificial lamb for Inoki MMA project, Pride fighter and former NJ upstart Kazuyuki Fujita.
April 9, 2001 – Osaka, Osaka
Kazuyuki Fujita def. Scott Norton {IWGP Heavyweight Championship Match}
From Strong Style, a brutally bad show name if ever there was one. Norton has grown out his hair, so he looks like a jobber. Fujita wrestled in MMA gloves and won in I believe the fastest time anyone has ever won the IWGP title to that point. Norton’s Team 2000 buddies and Fujita’s MMA friends brawled at ringside and tried to get involved on the floor. Norton wasn’t made to look like a complete joke and this wasn’t as bad or fake-MMA’ish as some other matches that would come later. Norton was able to reverse Fujita’s ground and pound, which probably wasn’t realistic but made for a better match. Fujita caught him with a rear naked choke and made him pass out at 6:43. **¼
Fujita barely got out of the gate as champion when he sustained an achilles heel injury. The title went undefended from July until February of the following year. A tournament was held, wherein Nagata beat Rick Steiner of all people and another Inoki MMA project Tadao Yasuda beat Chono to fight each other in the finals for the title. Yasuda won the belt and held it for two months. Nagata beat him in April. He brought some stability to the title, holding it for over a year. But during his reign he had to face MMA lunks like Bas Rutten, Fujita, Yasuda, Kazunari Murakami, and even Josh Barnett in the main event of goddamn Wrestling World! Makai Club formed as a lame MMA stable that worshipped Inoki.
Honestly, if you think any American promoter, booker, or wrestler bought too much into their gimmick and poisoned their company because of their ego, google Inoki’s garish entrances from New Japan and his own company IGF. No American has ever held a candle to Inoki in this department.
Anyway, in May of ‘03, Nagata lost the title to Yoshihiro Takayama, a free agent who had found some recent success in the burgeoning NOAH promotion after floundering in shoot style promotions for most of his career. He was built up as a challenger by winning a tournament for the long dead NWF Heavyweight Championship. The tournament consisted of Inoki’s MMA projects. Imagine if instead of pulling the WWF European Championship out of the trash, Mideon had won a second Brawl for All for the defunct title. Takayama put the title on the line in the match and beat Nagata for the IWGP belt.
November 3, 2003 – Yokohama, Kanagawa
Hiroyoshi Tenzan def. Yoshihiro Takayama {IWGP Heavyweight Championship Match}
From Yokohama Dead Out. Tenzan had a regular haircut here and I do not like that. The arena had a solid amount of fans but did not sell out. The match was alright but did not wow me. Tenzan basically whiffed on his match-winning moonsault at 27:26. There was a solid effort put in here, but it was too long and never consistently exciting. Takayama insists on putting the belt around Tenzan’s waist, but like the match it just doesn’t feel like a big deal. **¾
December 9, 2003 – Osaka, Osaka
Shinsuke Nakamura def. Hiroyoshi Tenzan {IWGP Heavyweight Championship Match}
From Battle Final. Tenzan wound up being a transitional champion so he could drop the title to Nakamura. Nakamura had badly lost his first Inoki-sanctioned MMA fight at the end of his rookie year in wrestling, but then went on two win two fights the following year in 2003. So he was more in line with this new vision of New Japan. This show also didn’t sell out. Nakamura basically got squashed the entire time in front of a dead crowd and then caught Tenzan in a fluke triangle choke for the win at 12:08. That was a pretty inauspicious way to crown a new top guy. At 23, he was the youngest champion ever. He defended the title a month later at Wrestling World against Takayama and unified the title with the NWF Championship in doing so. But then he got hurt so New Japan had to figure something else out. **½
February 15, 2004 – Tokyo, Japan
Hiroyoshi Tenzan def. Genichiro Tenryu {IWGP Heavyweight Championship Match}
From Fighting Spirit for the vacant title at the end of another one-night tournament. We finally got a match between two just wrestlers who just wrestled. Tenzan came into the match with a bandage on his forehead, so Tenryu went after that. It was a bloodbath. Even more violent was Tenryu’s falling bodyslam from the apron to the floor. Tenzan took a hell of a beating here, but made a steady comeback toward the end and got the win with a TTD and a diving elbowdrop at 13:01. ***¾
Now I have no idea what would have happened had Nakamura not gotten injured, but he did and NJPW reacted very poorly to the situation. In 2004, the title bounced around in a manner never seen before in the company. A month after winning the title, Tenzan lost it to Tenryu’s new pal Sasaki. Sasaki only held the title for two weeks before something really ridiculous happened.
March 28, 2004 – Tokyo, Japan
Bob Sapp def. Kensuke Sasaki {IWGP Heavyweight Championship Match}
From King of Sports. Okay, I can almost square this. Sapp had decent MMA and kickboxing records at this point. He was charismatic. He was popular in some circles. And he wasn’t yet an alleged domestic abuser as far as anyone knows. On the other hand, give me a break. Dude was awful in the ring, so much so that this match needed direct outside interference to pad time. I’ll give him this, he had a dope dropkick and the Beast Bomb looked awesome. I’ll take this away from him, he lifted Sasaki’s shoulder off of the mat for the final pin, but the ref said screw it and counted anyway. Had Sapp never seen wrestling before? I am happy this happened though as his serves as a wonderful distillation of what was wrong with NJ at the time. *
May 22, 2004 – Saitama, Saitama
Kazuyuki Fujita def. Bob Sapp
From K-1 Romanex. This has to be considered the rock bottom for the title. It wasn’t on the line here, and this isn’t a wrestling match. It’s a shoot MMA fight, which Sapp loses to a former IWGP Champion and fellow MMA hybrid wrestler. I guess kicks to the head of a grounded opponent were legal here, because Fujita threw a bunch of them. It was hard to watch. Sapp lost badly. He was never in control, got taken down immediately, was totally blown up two minutes in, and tapped fifteen seconds later to punches and kicks. Sapp gave up the title after that, which is good because it was (kayfabe) a lot more embarrassing than losing to Kawada in a dope non-title match. N/A
Fujita faced Hiroshi Tanahashi for the vacant title and won it in June at the end of the Best of the Super Jr tour. In October, Sasaki beat Fujita in the shortest title change match in New Japan’s history (giving Fujita the distinction of having the top two shortest) when he won in just over two minutes. It’s possible it was a mistake and Fujita was meant to kick out. It’s also possible it was a compromise to get the title off of Fujita, who was more interested in training for MMA than having wrestling matches. Either way, it was absurd. Sasaki lost the belt to Tenzan at Battle Final in December. Supposedly that match is actually good and I’d like to see it if New Japan ever uploads it to their site!
February 20, 2005 – Tokyo, Japan
Satoshi Kojima def. Hiroyoshi Tenzan {Triple Crown Heavyweight Championship vs. IWGP Heavyweight Championship Match}
From the New Year Gold Series. So not all was disastrous in New Japan. In a pivot that lasted almost a year (starting with Sasaki’s win over Fujita), the IWGP title was defended against wrestlers in wrestling matches and the MMA nonsense took a back seat. It makes sense, as Kojima had clearly long since left for All Japan at this point, as had Keiji Mutoh, business was down, and the MMA guys had been embarrassing themselves and the company. This match was a pretty big gambit. Kojima had beaten Kawada for the Triple Crown four days earlier, and there was a lot of buzz over which company would get the edge here. I remember getting a best of 2005 in Japan DVD back when this happened and they only showed the final ten minutes of this match. Now I understand why. The first believable nearfall didn’t come until twenty minutes into the match. The first 30 minutes were a real slog as it didn’t feel like either guy was trying to win until halfway into the match. With ten minutes to go, Tenzan started selling his exhaustion beautifully. Trainers started rushing the ring to check on him as the time limit started to draw near and Kojima’s frustration started to grow. It looked like the extra participation would cause a draw, but the referee counted Tenzan out and gave Kojima a TKO win at 59:49. The finish was meant to look like a mistake, like a time limit draw that didn’t quite make it because of injury. But it was planned and in hindsight it’s pretty easy to see that that’s the case as they could have easily just drawn out the clock eleven more seconds as they’d been doing for the last minute or so. There was more in it for NJPW to have the known-to-be-injured Tenzan lose here and chase to get the title back so as to redeem the company that had been burned on its home turf. What’s frustrating about this match is that if it were just the second half, it’s probably a 5-star bout. But that first half is no fun at all. ****
Tenzan won the title back three months later, though Kojima was able to hold onto the Triple Crown belt for another year after that. Things seemed relatively normal in terms of the IWGP Heavyweight Championship scene, but Inoki was still around so all was not well. Fujita won the belt in July. And then in October things totally went off the rails.
October 8, 2005 – Tokyo, Japan
Brock Lesnar def. Kazuyuki Fujita and Masahiro Chono {IWGP Heavyweight Championship Triple Threat Match}
From Toukon Souzou New Chapter. Where to even begin with this? Lesnar had left WWE the year before because he was burned out on wrestling. Plus he wanted to be a pro football player but wasn’t good enough. Sure, make that guy your champion, what could go wrong? Also, a triple threat match for this title? What a joke. Lesnar hadn’t yet started his MMA career, but even still you could see why Inoki would like him. His name did little to help the gate, as the Tokyo Dome was like half empty here. Lesnar hit the Verdict (non-WWE F5) on Fujita and then hit it on Chono for the win and the title at 8:05. The match was pretty bad but it went a long way to make Lesnar look unstoppable. **
So they give Lesnar a fancy new title belt. He stayed in the company for seven months, making a few title defenses against guys like Nakamura, Giant Bernard, and sumo wrestler Akebono. Oh and WWE the whole time was trying (and failing) to stop Lesnar from wrestling in New Japan through the courts. While that’s going on, Inoki sells his shares in New Japan to video game company Yuke’s and leaves the promotion. But then in July of ‘06, Lesnar decided to stop returning to Japan to defend the title. In hindsight this is the least surprising development in the history of wrestling. Oh, and he kept the new belt they made for him.
We’ve reached the pit of New Japan’s creative woes. From here they begin to climb out, though it would take a little time for them to recover financially. Luckily, they bet the farm on the right talent. I’ll look at the beginning of that in the next part of the series.